Thursday, February 2 • 11:05am - 11:25am
Bringing Digital Innovation to Television - Sponsored by Simulmedia

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Data and technology are making TV more like digital, allowing for more precise audience targeting and more direct measures of ROI. How can advertisers apply these advances in data-driven targeting and sales attribution to their TV schedules to drive better performance?

avatar for Michael Zimbalist

Michael Zimbalist

CMO, Simulmedia, Inc.
Michael Zimbalist is the Chief Marketing Officer at Simulmedia. He leads Simulmedia’s efforts to transform television advertising toward a people-centric model, and to generate awareness among brand marketers about the value of outcome-based targeting and verifiable attribution... Read More →

avatar for Lori Norian

Lori Norian

VP, Marketing, Matrixx Initiatives / ZICAM®
Lori leads all marketing efforts for Matrixx. Under her tenure, Zicam has become a $100 MM retail brand. Before joining in 2013, Lori spent over 10 years in the consumer packaged goods industry in a variety of brand management roles. Prior to her career in brand management, Lori worked... Read More →

Thursday February 2, 2017 11:05am - 11:25am
Marriott Marquis C1 780 Mission St, San Francisco, CA 94103

Attendees (1)