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Thursday, February 2 • 11:05am - 11:25am
Trends in CPG eCommerce - Sponsored by Target

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While e-commerce still only represents 2% of overall CPG sales, last year, CPG e-commerce grew 42%, thanks to Amazon. Have we finally seen an inflection point, and what does that mean for traditional marketing mix? In this session we will examine technology and consumer behaviors that are affecting the way people shop now, and in the future.

Speakers
avatar for Sam Gagliardi

Sam Gagliardi

SVP, Consumer & Shopper Marketing, IRI Worldwide
Sam Gagliardi is senior vice president of e-commerce for Consumer & Shopper Marketing at IRI. Sam has more than 19 years of cross-functional sales, marketing and digital leadership experience with top FMCG manufacturers, including Johnson & Johnson, Colgate and RB. He is an expert... Read More →
avatar for Amanda Greenberg

Amanda Greenberg

Sr. Director, eCommerce & Digital, Ferrara Candy Company
Amanda Greenberg is the Sr. Director of eCommerce for Ferrara Candy Company, one of the nation’s largest and most innovative candy manufacturers, with powerhouse brands such as Black Forest Organic, Trolli, Now & Later, Lemonheads and Red Hots.  Prior to joining Ferrara, Greenberg... Read More →
avatar for Patrick Reiter

Patrick Reiter

Director, Digital Marketing & Media, Target
Patrick Reiter joined Target in 2012 as a leader within the Digital Marketing Team. In his current role, Patrick is responsible for leading the Digital Advertising Team; focused on leveraging data and innovation to drive Target’s Marketing and Media business. Patrick has led the... Read More →


Thursday February 2, 2017 11:05am - 11:25am
Marriott Marquis C2 780 Mission St, San Francisco, CA 94103

Attendees (8)