Thursday, February 2 • 10:30am - 10:50am
Fireside Chat - Augmented Reality & Next-Gen Visual Storytelling - Hosted by GumGum

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Enhanced consumer technologies result in ever-more discerning tastes and expectations. As marketers, we are challenged to reinvent how compelling brand stories can be better told on modern platforms. How are people consuming content now, and what will that look like in the near future? How is technology enhancing the customer experience? How can marketers measure and react appropriately? In this fireside chat, we’ll discuss how new content platforms can turn consumer attention to engagement, engagement into loyalty, and loyalty into influence. Learn what the new generation of storytelling looks like and how, as marketers, we can better leverage the technologies that are quickly making their way into consumer lives. 

avatar for Phil Schraeder

Phil Schraeder

President & COO, GumGum
My expertise is in small to medium sized companies looking to build their operations, finance, accounting, and human resource departments to support growth and through future M&A, capital infusion, or IPO.

avatar for Robert Scoble

Robert Scoble

Entrepreneur In Residence, UpLoadVR
I'm a geek who grew up in Silicon Valley (my dad was an engineer at Lockheed) and since 1985 I've been building online communities. In 2000 I started my technology blog, http://scobleizer.com/, and my life has been on a rocketship ever since. In 2003-2006 I worked at Microsoft as... Read More →

Thursday February 2, 2017 10:30am - 10:50am
Marriott Marquis Golden Gate Ballroom 780 Mission St, San Francisco, CA 94103

Attendees (8)