Thursday, February 2 • 11:35am - 11:55am
But About Those Millennials...

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Millennials control approximately 21% of purchasing power in the US, are extremely tech savvy, consider themselves to be content creators, and hold the brands that they support (buy) at a high standard. But wait! They’re also growing up, having families, and taking leadership positions in business. The most influential consumer group that grew up digital is now grown up and making household purchasing decisions.

In this session Clayton Peters, Head of Media Sales & Partnerships, Snap will demonstrate how the camera, communication, and content lies at the heart of Snapchat’s success with Millennials, and what CPG marketers can glean.  

avatar for Clayton Peters

Clayton Peters

Media Sales & Partnerships, Snap, Inc.

Thursday February 2, 2017 11:35am - 11:55am
Marriott Marquis C3 780 Mission St, San Francisco, CA 94103

Attendees (6)