Thursday, February 2 • 2:00pm - 2:30pm
Keynote – Transforming Your Brand from the Inside Out

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There is no denying that we now live in a digital world and brands that are slow to adapt will be left behind. The key to effective marketing is to center efforts around the consumer; good marketers change with the marketplace and great marketers look ahead by drawing from insights to project trends in behaviors.

Ultimately, marketing goals are still the same as they were 100 years ago – to grab attention, dazzle with your brand’s products, and maintain loyalty. That being said, if you haven’t baked digital into your brand’s marketing DNA, then you’re not doing your best at grabbing attention and maintaining those vital relationships.  As digital becomes a foundational staple connecting disparate groups, learn how brands can better understand their consumers and maintain those vital relationships. 

In this closing keynote, Ronalee Zarate-Bayani, Head of Digital Advancement for Hershey’s, will draw on her experiences from the world’s leading digital-forward brands, and talk educate and inspire about how to transform one’s marketing efforts from the inside out in order to connect with today’s on-the-go, digitally savvy consumers.

avatar for Ronalee Zarate-Bayani

Ronalee Zarate-Bayani

Head of Global Integrated Marketing & Digital Advancement, The Hershey Company
Ronalee Zarate-Bayani joined The Hershey Company to drive marketing excellence through digital transformation. As Head of Global Integrated Marketing Communications and Digital Advancement, Zarate-Bayani is committed to establishing modern marketing excellence, creating compelling... Read More →

Thursday February 2, 2017 2:00pm - 2:30pm
Marriott Marquis Golden Gate Ballroom 780 Mission St, San Francisco, CA 94103

Attendees (8)