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Thursday, February 2 • 3:40pm - 4:00pm
Product Marketing in an Entertainment Driven World

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With new films out every weekend, and new shows on every season, how do entertainment marketers continue to create ground-breaking, engaging campaigns that keeps audiences returning for more? And what do entertainment marketers look for in CPG partnerships? In this session we hear from seasoned marketers from the film and television industries on what it takes to build great partnership campaigns that capture zeitgeist moments.

Moderators
avatar for Bettina Sherick

Bettina Sherick

Marketing Consultant & Founder, Hollywood in Pixels
Bettina Sherick launched her first website in 1997 as a side project when she was a marketing manager at Strouds, Inc., and ever since has been a passionate teacher and student of digital marketing. She is fascinated by the impact that digital continues to change the way people connect... Read More →

Speakers
avatar for Zachary Eller

Zachary Eller

SVP, Marketing Partnerships, 20th Century Fox
In his current role, Zac oversees marketing partnerships in North America at 20th Century Fox. Prior to joining Fox, Zac oversaw all International partnerships, promotions, licensing, and consumer products for Sony Pictures Entertainment (SPE) in 70+ markets worldwide. Zac joined... Read More →
avatar for Michael Fisk

Michael Fisk

Principal + Owner, InterMark Strategy & Consulting
Michael Fisk was most recently Executive VP of International Marketing for Lionsgate Studio’s motion picture business. He was responsible for creating strategy, positioning and marketing plans for award-winning films like La La Land, and A Monster Calls.  He also led strategy around... Read More →
avatar for Christine Spellman

Christine Spellman

Director of Content Partnerships, Turner Ignite
Based in Los Angeles, Christine Spellman is director of content partnerships at Turner Ignite. In this role, Spellman helps drive creative, solution-based client ideation across Turner’s entertainment, news and kids brands, while closely aligning with sales, client and network strategy... Read More →


Thursday February 2, 2017 3:40pm - 4:00pm
Marriott Marquis Golden Gate Ballroom 780 Mission St, San Francisco, CA 94103

Attendees (6)