Successfully integrating social influencers into marketing campaigns is both an art and a science. This means paying attention to the numbers and leveraging the data and insights that are available, yet always remembering that in the end, it’s all about people.
This presentation will demonstrate how to balance art and science throughout each phase of the influencer process— from sourcing and recommending talent all the way through tracking & measurement. In this discussion, we will walk through the five pillars for social influencer campaign success: Authenticity, Cadence, Platform Awareness, Discovery, and Data. Each of these pillars represent best practice insights to inform how to create a winning campaign in terms of both process and content.
