Thursday, February 2 • 3:40pm - 4:00pm
Social Influencers: The Art to Casting by Numbers - Sponsored by Viacom

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Successfully integrating social influencers into marketing campaigns is both an art and a science. This means paying attention to the numbers and leveraging the data and insights that are available, yet always remembering that in the end, it’s all about people. 

This presentation will demonstrate how to balance art and science throughout each phase of the influencer process— from sourcing and recommending talent all the way through tracking & measurement. In this discussion, we will walk through the five pillars for social influencer campaign success: Authenticity, Cadence, Platform Awareness, Discovery, and Data.  Each of these pillars represent best practice insights to inform how to create a winning campaign in terms of both process and content. 

avatar for Lydia Daly

Lydia Daly

Viacom, SVP, Social Media & Branded Content Strategy
Lydia Daly is the Senior Vice President of Social Media and Branded Content Strategy at Viacom Velocity, a full-service integrated marketing and creative content division. She is the social media strategic lead for all integrated marketing executions across MTV, Comedy Central, VH1... Read More →
avatar for Tom De Napoli

Tom De Napoli

Sr. Director, Content & Platform Strategy, Viacom
Tom is Sr. Director Content and Platform Strategy for Viacom Velocity Social. His responsibilities include driving Velocity’s influencer, social platform and innovation strategies. De Napoli has played a pivotal role in the development and launch of the Velocity Content Network... Read More →
avatar for Shonduras


Professional Fun Haver, Shonduras
Shaun McBride, aka "Shonduras," is a Professional Fun Haver. He is Snapchat’s first homegrown celebrity and one of the first people to make money from his intricate and personal Snapchat art. Using creative illustrations to communicate with the world, he highlights the importance... Read More →

Thursday February 2, 2017 3:40pm - 4:00pm
Marriott Marquis C1 780 Mission St, San Francisco, CA 94103

Attendees (8)