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Thursday, February 2 • 4:45pm - 5:15pm
Closing Luminary Keynote: How Thinking Like a Journalist Can Help Brands Win

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Curiosity, diligent research, interpreting trends, and asking the hard questions are tactics employed by successful journalists, entrepreneurs, and marketers alike. The ability to recognize patterns, waves of disruption, and changes within industries and societies are the foundation for visionary thinking. 

In this keynote presentation, Kara Swisher, Co-Founder and Co-Editor of Recode, will discuss why marketers should think like journalists and how, in the end, honesty and authenticity are always the best policies. 
Speakers
avatar for Kara Swisher

Kara Swisher

Co-Executive Editor & Co-Founder, Recode
Kara Swisher is the executive editor of Recode, host of the Recode Decode podcast and co-executive producer of the Code Conference.  Recode and Code are wholly owned by Vox Media, a company with an audience of 170 million worldwide. It has eight distinct media brands: The Verge... Read More →

Thursday February 2, 2017 4:45pm - 5:15pm PST
Marriott Marquis Golden Gate Ballroom 780 Mission St, San Francisco, CA 94103
  General Session

Attendees (8)