Mobile devices teleport us -- they transport people into stores every minute of every day. Naturally, we want to understand the consumers and the approaches that make this happen. When we understand people and their behaviors, we create better products and services that deliver positive results for brands. Today, there are two rising demographics of mobile users advancing to the fore -- younger Millennials and the emerging Gen Z population. You already know them. These are the mobile users that just a few years ago -- many of them barely old enough to read at the time -- already knew how to take Mom’s phone to swipe, pinch, and scroll to their desired content. Most of them have never lived in a world without mobile and their devices are part of their personae; mobile is their link to social currency, new discoveries, and the pursuit of new ways to interact.
This session will share insights into the profound impact that Mobile Prodigies bring to mobile marketing, to mobile’s influence on omnichannel shopping, and to the future of mobile creative. Julie Bernard, Verve CMO, and Margaret Czeisler, CSO Wildness, will discuss findings from recent research and the implications for brands who seek to meet Mobile Prodigies’ expectations.
