Patrick Reiter joined Target in 2012 as a leader within the Digital Marketing Team. In his current role, Patrick is responsible for leading the Digital Advertising Team; focused on leveraging data and innovation to drive Target’s Marketing and Media business.

Patrick has led the development of significant, new businesses at Target, among them, Bullseye Marketplace and Target Guest Access, a personalized advertising business. Fueling his new business enterprises are an extensive background in team leadership, acumen in the successful application of technology and data, and expertise in modern consumer communication.

Prior to Target, Patrick’s background spans agency roles; including leading Digital Services at Haworth Marketing and Media and various leadership positions within the Starcom Agency Group. Additionally, his tenure with WebMD offered a publisher perspective and a view into a maturing, digital start-up.

 Patrick has served as an advisor to the Association of National Advertisers (ANA) and myriad businesses and non-profit initiatives.